Acne, dover street

Acne is a Swedish international fashion house for trend spotters and it is famous for upscale retail designs. It promotes less products in the showcase to indicate the high price is valued and accepted.

>Established in 1996, Acne Studio began life as an advertising agency and loose-collective, making film and music under the name “Ambition to Create Novel Expressions”. The Swedish brand now adds to its impressive list of twenty existing stores, with its first UK store opening in London. The new store covers four floors of a former gallery in Mayfair and fills a minimalist white space with artworks from the likes of Helmut Lang, Katerina Jebb and Husam el Odeh. With expansion firmly on the mind, another store is set to open soon in Paris, in the form of a converted garage in the Marais.

 
Acne Studio [MAP]
13 Dover Street
London W1S 4LN