Matches match the individual taste, individual style, the way displaying product is simple but there has a cheaper wearing cater for art market/niche, as the name of the shop 'matches' the concept denoted to match the needs of the customer and individual task.
>Since the first Matches store opened near Tom and Ruth Chapman’s home in Wimbledon in 1990, it has become a brand in its own right – an iconic retail experience, trusted by London’s most fashion literate clientele, offering the best of the best in established and new international labels.
Thirteen stores across Notting Hill, Richmond, Wimbledon, Mayfair and – most recently opened in March 2008 – Marylebone High Street, cater specifically to the unique style characteristics of their customer: each has its own fashion profile while at the same time a dip into each, results in sound knowledge of the season’s spectrum of trends. From the hand-sanded, parquet flooring of the Marylebone store to the elegant shop furniture in Richmond – also for sale to the right buyer – Matches upholds a dedication to creativity, personality and attention to detail as much to the advantage of the product it offers as to the customer buying it.
Promising a fashion education within the capital’s most elegant retail experience; every season sees the best designers in the world collaborate with Matches to create the most talked about fashion exclusives: Burberry Prorsum, YSL, Diane Von Furstenberg, Azzedine Alaia, Sophia Kokosalaki – the list is endless – it’s the first place to buy the key pieces every season as well as a guaranteed introduction to your favourite labels of the future, from Roksanda to Joanna Sykes.
Online, the Matches experience is as unique and exhilarating as any of the stores: cutting-edge fashion literally at your fingertips with an unprecedented, personalised customer service promise. It’s also a good excuse to fill your house with our gorgeous marbled delivery boxes as the most stylish storage available.
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